Tom Szekeres is Founder and Director of This Here, a data-fuelled creative agency built for today's web. Blending social media data with creative thinking, he helps brands test, measure, and analyse the impact of their digital activity, then feed this back into creative development, product and service design, and business strategy.
I don’t think people are quitting Facebook. There’s quitting Facebook and there’s just not making it the heart and centre of your passion play. I’m of an era where I grew up and the notion that “You’ve Got Mail” was exciting. Everything about email — we would race home after school and be like, “What’s on email” and this is great. It was like little gifts from the heavens. My relationship to email is not like that these days. That doesn’t mean that I’ve left email, but it’s not a place of passion, even when awesome things like a birth announcement come in. That’s awesome, but that doesn’t make me love email. That makes me love my friend who just had a baby.