Data is so much more widely available now. The data that I use is mostly publicly available. It’s often more reliable than insider information and gossip, because that’s often what inside information is – gossip, that’s given to you by someone who might have an incentive to spin you or is too close to the process. People who read politics news tend to be older, maybe 55 or 60. Our demographic was younger, very online-centric. They want the score, the bottom line. They don’t care about the gossip as much.
More than any profession, politics suffers from the myth of strategy. Its practitioners and pundits tend to attribute electoral success to a compelling “message” or “narrative” backed by a “ground game”, a media “operation” and something to do with the internet. There is almost nothing that cannot be achieved if you politic hard enough, it seems.
This is, of course, a fantasy. The first law of politics is that almost nothing matters.